Umbrellas 4 Boats was founded by Carlos and Roberto Morales in 2010.
In 1993, after two years of secret training and preparation, the two brothers (and three friends) escaped from Cuba. With no other backing than a hand-made raft, a compass, and hope for a better future, the inexperienced crew had to survive the shark-infested waters of the Florida Straits. According to a 1994 UN’s report, it is estimated that over 30,000 Cubans have perished attempting the crossing. Some rescuers say that only one out of four survives the journey. Dehydration, drowning, shark attacks, or being shot by the Cuban authorities are the most common causes of death.
Embracing their new lives in the land of freedom awoke -in the two brothers- their entrepreneurial spirit. During the summer, Carlos favorite activity was spending the day with his wife and two kids at the clear-crystal waters of the sandbar, at Elliot key. To protect his kids from excessive sun exposure, Carlos attached a large patio umbrella to the back of his boat. As time passed, surrounding boaters keep approaching him, asking where they could purchase a similar product for their boats. Immediately, Carlos saw a business opportunity and called his brother to explain his idea.
A few months later, the Morales brothers established Umbrellas 4 Boats.